Integrated Marketing Campaign - Saxbys

This integrated marketing campaign presents a collection of infographics designed for marketing purposes, including consumer profiles, campaign deliverables, and consumer research insights. The infographics feature colorful and informative visual elements for a pitch to Saxbys.

Serving as the Project Manager, I led my team of four others in the creation of an integrated marketing campaign for Saxbys. Our project directive from Saxbys was to find a way to make cold brew and grilled cheese an iconic pairing. Consumer research conducted by surveys, primary and secondary research, ethnography, and projective tasks served as a guideline to understand our target audience and consumer.

We presented our pitch to Saxby executives working with us on this project and our pitch was voted number 1 in the entire class based on the project description.